Home buying and selling can be challenging even in what we perceive as 'normal' times, and especially given that nothing is the same today as it was months, weeks, or even days ago, one thing no industry should overlook is messaging.
LISTEN TO YOUR TONE
It's easy to make assumptions about others and their circumstances when we're not privy to their current lives and everything is portrayed digitally through a screen. Whether you're picking up the phone to catch up with a client or signing in to a video call presentation, pause and think about the effect you want to have on the person on the receiving end and hold onto the mindset for the duration of the interaction. Regardless of whether they can see you or not, your energy and tone carry subtle messages that extend far beyond the words that are heard. Despite increased optimism, buyers and sellers alike may still be convinced to hold off given the uncertainty in the market. Stay positive, be accountable, check in with a personal touch, and follow up gently while focusing on what's best for each client.
PROVIDE EDUCATIONAL CONTENT
An abundance of accurate and relevant information can help alleviate fear and instill new perspectives. In times of uncertainty, transparency is valued; different problems require unique solutions, but the first step is addressing the fact that the 'normal' is actually constantly changing. If you have accumulated knowledge or tips to share, take this time to create, document, and engage your community with what might be valuable insight.
STRATEGIZE WITH SOCIAL MEDIA AND VIDEO PLATFORMS
It's undeniable that humans are social creatures who find comfort and strength in engaging with others. When in person and face-to-face interactions are very much restricted, one of the best ways to replicate communication is through visual, interactive and especially live content. Develop and leverage your social channels to maintain regular touchpoints with new and existing clients, who can easily stay in the loop and a safe distance.